The breadth of Efficient Dynamics offering features four new diesel models which include the BMW 320d Sports, the BMW 520d Sports Edition, the BMW X3 xDrive20d Executive Edition and the flagship BMW 730Ld –– anchoring BMW as the leader in the movement towards more fuel efficient and emission reduced vehicles.

BMW EfficientDynamics is a continuous strategy by the carmaker for the reduction of fuel consumption and emission levels, while at the same time enhancing the vehicle’s performance and driving pleasure – qualities that are distinct to the BMW brand.

“The Efficient Dynamics concept has been at the core of the BMW Group for more than a decade and plays a significant role in our long-term strategy for corporate sustenance. We strongly believe in the responsibility of producing fuel-saving and alternative vehicle concepts through clean production processes. In doing so, we have dedicated the concept of Efficient Dynamics as a standard for all our product lines instead of having it exclusive to a single model or series,” said Geoffrey Briscoe, Managing Director of BMW Malaysia.

He added that the concept of BMW EfficientDynamics engineers BMW cars to get the best performances with lower fuel consumption and lower emission capabilities, an engineering feat that would be deemed contradictory in nature.

Launched as a standard technology fitted into the entire model range, over one million cars with Efficient Dynamics features are already on the roads around the world. The initiative that is deeply entrenched in the company’s day-to-day operations has won BMW multiple awards, including the most fuel efficient premium brand by Germany’s Federal Motor Transport Authority earlier in the year, The Paul Pietsch Award for special innovative developments in the automobile sector, the British What Car? Awards and the coveted World Green Car of the Year in 2008.

Other accolades garnered over the years for BMW EfficientDynamics include being the first winner of the “Green Steering Wheel 2007” award by Bild am Sonntag (Germany’s biggest Sunday Newspaper) for the best environmental innovation of the year, AutoScout24’s CAROLINA Internet Auto Award 2007 and the innovation prize at the Great Austrian Automobile Award’ ceremony.

The move for BMW EfficientDynamics in Malaysia comes shortly after the announcement of the BMW Group as the most sustainable automobile company worldwide for the fifth consecutive year by the Dow Jones Sustainability Indexes (DJSI). The award is given to companies that adopt strategies that harness the market’s potential for sustainability products and services while meeting economic, environmental and social demands.

The range of Efficient Dynamics technologies now available in Malaysia includes High Precision Injection, BMW Advanced Diesel, Electric Power Steering, Brake Energy Regeneration, aerodynamic design, and lightweight construction.

The High Precision Injection (HPI), one of the main Efficient Dynamics technologies, has Piezo injectors well-positioned between the valves to enable a high-efficient lean-burn process. This allows the engine to work with more air and less petrol over a broad engine speed range, which reduces fuel consumption considerably.

Electric Power Steering, conceptualized as a fuel saving mechanism, is where the steering is supported by an electric motor instead of a conventional hydraulic system. As a result, energy is only consumed during the actual steering process and not when the steering wheel is in a fixed position.

Another main feature within the Efficient Dynamics technology is Brake Energy Regeneration, where the vehicle’s battery is charged using kinetic energy generated when the driver releases the accelerator or brakes the vehicle. With less energy being drawn from the engine to charge the battery, this results in a noticeable reduction in fuel consumption with an increase boost in performance.

In addition to this, BMW vehicles are also tested for optimum aerodynamics to minimize wind resistance that are then combined with weight savings through the use of innovative light materials, such as aluminium and magnesium, resulting in improved power delivery and greater agility. These characteristics are achieved with the fuel saving properties associated to the design.

Through managing the economics of energy consumption and emissions to get maximum performance, BMW EfficientDynamics has also created a harmony in vehicle efficiency and dynamism, which is supported by the introduction of diesel models in Malaysia.

The new models of the BMW 320d Sports, BMW 520d Sports Edition and BMW X3 xDrive20d Executive Edition features the latest generation BMW Advanced Diesel four-cylinder turbo diesel engines with an all-aluminium engine block that is capable of delivering an output of 130kW/177 hp and brings a weight saving of 20kg – resulting in increased power, and lowered fuel consumption by over 10 percent. Such fuel-saving designs transcend into facts as the BMW 320d, BMW 520d and BMW X3 xDrive20d have EU fuel consumption capabilities which surpasses its competitors, at 6.0, 6.1, and 7.0 litre/100 km respectively.

The powerful BMW Advanced Diesel engine gives the BMW 320d best of class max torque at 350 Nm and just 8 seconds in 0 to 100 km/h acceleration. Running on similar power plant, the BMW 520d also delivers 350 Nm max torque, and 8.4 seconds in 0 to 100 km/h acceleration.

The flagship BMW 730Ld, meanwhile, features the new in-line six cylinder BMW Advanced Diesel engine which is capable of churning out 180kw/ 245hp in terms of maximum output with 540Nm of maximum torque. Having the ability to accelerate from 0 to 100km/h in 7.3 seconds, the BMW 730Ld only utilises a mere 6.9l/ 100km in fuel consumption and only emits 180g/km in terms of CO₂ emissions. This makes the new BMW 730Ld the most efficient sedan in the luxury car market.

In unveiling the new BMW EfficientDynamics cars, Geoffrey Briscoe, Managing Director, BMW Malaysia Sdn. Bhd. said, “Diesel-powered engines provide 75 percent better torque and 15 percent more horsepower. However, what is more impressive is that in comparison to petrol engines, diesel engines are up to 30 percent lower in fuel consumption and 20 percent lower in carbon monoxide emissions. Our new BMW EfficientDynamics cars enable our cars to travel up 1000 km on a single tank of fuel. For the layman, this means that for every six days of travel, two days are considered free of fuel cost and most importantly, it is better for the environment.”

He added that in the past, diesel technology has always been misunderstood in being more unfriendly to environment and this is not the case.

“Our new BMW EfficientDynamics cars are capable of being efficient and safer to the environment with whatever quality grade of diesel. However, the better the quality of diesel which is utilised, the more fuel and CO₂ efficient our cars will be. We certainly look forward to bring in more models to help accelerate the awareness of this kind of clean technology to Malaysian consumers” said Briscoe.

The four new diesel models and the concepts behind BMW EfficientDynamics will be prominently featured in all 14 showrooms across the nation starting 3^rd October, 2009. This initiative is part of BMW Malaysia’s ongoing effort in achieving greater fuel efficient engineering.

The retail prices (on the road, without insurance, with BMW Service Inclusive 3 years/60,000km + Repair) for the new BMW EfficientDynamics cars are as follow:

BMW 320d Sports – RM 255,800.00

BMW 520d Sports Edition – RM 379,800.00

BMW X3 xDrive20d Executive Edition – RM 333,800.00

BMW 730Ld – RM 698,800.00

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About BMW EfficientDynamics

BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.