Petaling Jaya, 1^st December 2009 – Honda has clocked another milestone by crossing its 200,000 customers mark!

In conjunction with the special announcement, Mr. Toru Takahashi, the Managing Director and Chief Executive Officer of Honda Malaysia said, “Since its establishment in 2001, Honda Malaysia has progressed and improved relentlessly in order to fulfill the evolving needs and demands of the Malaysian public.  And thanks to the support and trust we garnered from our loyal customers, business partners and associates, Honda has grown to be one of the most preferred choices among the Malaysians.”

Striving for continued excellence, Mr. Takahashi emphasized that, “With this 200,000 passing mark, we are even more committed to strive further in providing products, sales and after-sales services of highest quality yet at a reasonable price to our customers. It is also our utmost priority to contribute back to society wherever we operate through our Corporate Social Responsibility projects such as Honda Dreams Fund and Save Our Sumatran Rhino. Ultimately, we aim to become a company that society wants to exist.”

Based on its statistics, Honda was serving 1,591 customers in its debut in 2001. And the number grew impressively to more than 17,000 customers in less than 3 years. In 2006, the company recorded its first 100,000 customers.

Honda Malaysia currently offers a wide array of line up including four complete knock down units (CKD), namely City, Civic, Accord, CR-V, which contributed 40%, 21%, 18%, 12% respectively to the 200,000 sales. The other five complete built up (CBU) models offered in the lineup are (CBU) Jazz, Stream, Civic Hybrid, Civic Type R and Odyssey.

In the year 2009, despite the tough and challenging economic situation, Honda Malaysia still managed an upward sales performance, which was attributed to the staples City and Civic. Total sales now stand at 36,096 units (as of 30 November 2009), which sees 17% growth year-on-year. Folllowing the overwhelming response received from the market, Honda Malaysia has revised its sales target of 35,000 units to 38,000 units recently.

Strongly supported by a network of 58 authorized dealers in 12 states, Honda Malaysia aims to provide products, sales and after sales services of highest quality at reasonable prices to the Malaysian public.

For more information, please call Honda Toll Free number at 1-800-88-2020 or visit www.honda.com.my.

Stream RSZ is well known for its performance and drivability, versatility as well as dynamic exterior design. Built for families, styled for singles, Stream RSZ has since expounded the subliminal meaning of MPV ownership.

Since its official launch in November 2007, Honda Malaysia has sold more than 2,000 units of the 2^nd Generation Stream, of which 352 units were Stream RSZ.

Runs on a 1.8 i-VTEC engine with Drive-by-Wire (DBW) and a 5-speed automatic transmission (5AT), the new Stream RSZ guarantees a powerful and smooth driving performance, which gives responsive acceleration and low fuel consumption.

Speaking at the launch, Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia remarked that: “Contrary to public perception, the 7-seater is not only made for families who desire the extra space and practicality. The sporty curves, the superb driving performance are meant to define singles, whose outward sporty character is their second nature.”

“Stylised with a string of bold and dynamic designs on the body, the refined 7-seater now presents a fresh façade that is sporty, bold, and energetic,” he added.

Now fitted with Vehicle Stability Assist (VSA), the new Stream RSZ offers better stability, thus improving the overall safety of the car. With the enhanced safety feature, drivers are able to drive more confidently in any weather condition.

On the exterior, the new Stream RSZ presents a new honey comb front grille (with chrome floating garnish), a newly designed bumper and side skirts, thus unveiling a bolder and more dynamic appearance.

Now fitted with a rear bumper with diffuser and a tailgate spoiler, the overall aerodynamics of the car is improved. With the new 17-inch alloy wheels design, the sporty look is now more edgy and energetic than before.

The taillight design with black garnish is added to improve driver’s visibility for tailing motorist. The side mirror with turn light and new fog lamps design have been added to improve the car’s illumination, especially during night driving.

In the interior, the refinements incorporated include a leather gear knob, leather steering wheel that is now with audio control, as well as sporty alloy pedals. The leather gear knob and steering wheel are with red stitching.

The strokes of red added across the entire instrument panel, cup holders, and upholstery in the interior, give a distinctive racing feel.

In conclusion, the overall refinement clearly resembles a new urbane and stylish façade.  Appealed aptly to both singles and families, the new Stream RSZ aspires to satiate their appetite for design, space, practicality and a characteristical drive.

The new Stream RSZ comes with 4 trendy shades: Premium White Pearl, Crystal Black Pearl, Polished Metal Metallic and New Passion Red Pearl.

Families and singles alike, the new Stream RSZ is here to give you a more characteristic drive. Everyone is welcome to check out the new introduction at any authorised Honda showroom. For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to www.honda.com.my for more details.

Petaling Jaya, 19 October 2009 – Honda Malaysia Sdn. Bhd. today announced the introduction of the Taffeta White colour variant for the 8^th Generation Civic, adding into the list of vibrant colours currently available. The well received model has recently crossed the mark of 30,000 units in Malaysia.

The 8^th Generation Civic 1.8L and Civic 2.0L were given a facelift in March 2009 which now comes with an edgier look to cater to the high demands of Malaysians. The Taffeta White color, which received overwhelming response when it was introduced for the Accord and CR-V model recently is added into the colour variant for the Civic to continue captivating more Civic fans in Malaysia.

With this new addition, Honda Malaysia aims to sell 600 units of Civic per month, with the Taffeta White colour comprising 30% of the sales. Capturing 40% market share in the non-national mid-size sedan segment year-to-date, this ever-popular model continues to maintain No.1 position in its segment for the 3^rd consecutive years.
Honda Malaysia also forecasts that the 8^th Generation Civic model will contribute close to 20% of total sales for 2009, having recently achieved accumulated sales of 30,000 units in Malaysia. With this achievement, there are now more than 40,000 units of Honda Civic (7^th & 8^th Generation) sold by Honda Malaysia since 2001.

Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia remarked about the new colour variant, “After conducting research and analyzing customer feedback, coupled with the positive response from the introduction of the colour for Honda Accord and Honda CR-V, we decided to incorporate the Taffeta White in the Honda Civic 1.8L and 2.0L as well. At Honda, we constantly seek to understand and meet the expectations of our customers wherever we operate in our aim to achieve Customer Satisfaction No.1”.

“On a separate note, I am also pleased to announce that the other two siblings of the 8^th Generation Civic, the Civic Hybrid and Civic Type-R has recently surpassed the sales of 200 units each in Malaysia,” added Mr. Takahashi.

“Through the years, the Honda Civic is known for its performance as well as advanced and dynamic appearance. We are confident that this iconic model will continue to appeal to people who constantly seek for progression and is passionate about life. These people are in search of a vehicle that enhances their image and reflects their personality. I am delighted at this achievement and this is largely attributed to the support and confidence our customers have in our products and services”, Mr. Takahashi stated while commenting on the achievement.

Since its introduction, the Honda Civic has been well received with acknowledgements in multiple awards and categories. The Civic was named Car of the Year by NST Ambank Group year 2006 in the Overall Car and Family Car category and Car of the Year award by Autocar Asean year 2005/2006 in the Overall and Midsize Sedan / Hatchback. The Honda Civic has also won many other awards for its stylishness, performance and fuel efficiency.

The new Taffeta White variant joins the color line-up already available for the Civic, which includes the Crystal Black Pearl, Alabaster Silver Metallic, Sparkle Gray Pearl and Bold Beige Metallic.

Check out the 8^th Generation Honda Civic in its new Taffeta White colour at any authorised Honda Dealers nationwide! For more information, please call Honda Toll Free number at 1-800-88-2020 or visit www.passionforlife.com.my.

The new colour in the CR-V is a welcomed addition to the other 4 exciting colours of Alabaster Silver Metallic, Crystal Black Pearl, Sparkle Gray Pearl and Polished Metal Metallic.

Having set industry benchmarks and raise standards of SUV in Malaysia, the CR-V has gained a strong foothold in the SUV segment in Malaysia since its launch in March 2007. The 3^rd generation CR-V gained mass acceptance and rave reviews. Sales of the CR-V reached 11,617 units as at July 2009. Today, the CR-V remains popular and still holds the No. 1 position in the non-national SUV segment, capturing 39.7% market share (January to June 2009). This attest to the premium sedan driving appeal of the sports utility vehicle (SUV).

Some of the awards and recognition that the 3^rd generation CR-V achieved in Malaysia was the prestigious Autocar ASEAN Overall Car of the Year 2006/2007 Award.

CR-V has created feelings of instant attraction amongst Malaysians with its emotional design.  This versatile vehicle is perceived as an elegant and comfortable SUV as it incorporates features that offer SUV practicality and more car-like driving dynamics with greater comfort in a luxurious interior and a bolder, emotional exterior. The CR-V attracted the attention of demanding professionals who appreciate a fuel efficient SUV that accords comfortable driving experience and can stylishly function as a daily vehicle, a family car or a vehicle that complements an active outdoor lifestyle.

The new colour has also recently been introduced to the Accord 2.0L and 2.4L and received very good response.  Since its introduction in mid-July, close to 400 owners have opted for this eye-catching colour; accounting for 30% of the total Accord sales in this period.

The public can now book the new Taffeta White 3^rd Generation CR-V at any authorised Honda dealers nationwide. For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to Honda Malaysia’s website at www.honda.com.my for more detail.